A national burrito chain with 100 locations faces a widespread flu virus in the U.S. The case focuses on how to respond in NYC, where they have 10 locations. Key considerations include profitability implications, brand impact, and options like staying open, closing, or modifying operations. The case involves analyzing current financials, projecting virus impact, and calculating EBITDA for delivery-only operations. Candidates must brainstorm ways to improve profitability and provide recommendations while considering risks and next steps. The case tests profitability analysis, brainstorming, and strategic decision-making in crisis situations.