The Dalt Wisney Company faces a strategic decision after competitor WanderMedia announces simultaneous theater and streaming releases for its films. The case explores the financial implications of this move, comparing theatrical and streaming markets, calculating customer lifetime values, and assessing potential theater chain retaliation. Analysis shows the streaming market will be significantly larger by 2025, with streaming customers having a higher lifetime value. However, the risk of theater chains boycotting Wisney films outweighs potential gains from switching to a simultaneous release strategy. The case recommends Wisney maintain its traditional release schedule while exploring other ways to grow its streaming platform, such as exclusive content and service bundling.