A Columbia MBA graduate, Finn Russo, is exploring opening a private boating marina near Sullivan’s Island, South Carolina. With $2 million from his father as an interest-free loan, Finn seeks guidance on the venture’s viability. The case analyzes the marina’s potential profitability, considering revenue streams from slips and moorings, pricing strategies, occupancy rates, and associated costs. Key factors include market demand, seasonality, regulatory requirements, and Finn’s lack of industry experience. The analysis projects a modest profit of $134,000 over three years, suggesting the marina could be a viable business opportunity with careful planning and management.