This case study focuses on the Salt Lake City International Airport, exploring key considerations for airport management and potential expansion projects. The case tests the interviewee’s ability to brainstorm, perform market sizing, and make strategic recommendations. Key topics include:
- Identifying critical factors for airport operations, considering stakeholders like passengers, airlines, and vendors.
- Estimating annual passenger traffic using flight-based and population-based approaches.
- Evaluating two potential projects - a sit-down restaurant and a lounge - based on profitability and stakeholder impact.
The case emphasizes structured thinking, accurate calculations, and airport-specific terminology while assessing the interviewee’s ability to provide strategic advice to the Airport President.