Waltham&Rose, a US-based pharmaceutical company, is expanding to Germany and France, increasing its workforce by 50%. The company plans to outsource health benefits management and implement a cloud-based CRM system. Deloitte Human Capital is tasked with developing a seamless CRM adoption process and ensuring new European employees integrate well. The case focuses on three main work streams: organizational design and job restructuring, training and learning strategies, and technology adoption. Key challenges include managing change in a workforce accustomed to long-term employment, addressing cultural differences in new markets, and implementing new systems efficiently. The case emphasizes the importance of stakeholder analysis, communication strategies, and measuring the impact of changes on employee engagement and business performance.