Hudson Electronics seeks to launch Optic-Eye, an augmented reality device, through telecom partnerships. The case explores whether to partner with AT&T/Verizon or other providers to achieve $1B revenue in 2 years. Analysis covers market size, customer preferences, and distribution channels. Key findings: AT&T/Verizon customers are less price-sensitive and more receptive to new technology. AT&T has a wider retail network in the US. Despite a smaller customer base, AT&T/Verizon partnership is recommended due to better customer fit and easier sales channels. Risks include regulatory challenges and product performance. Next steps involve deeper customer preference analysis and understanding the contracting process.