A US-based manufacturer of men’s basic apparel aims to achieve 4x revenue growth and 10.5% profit margin by 2020. The case analyzes current market share, projected growth rates, and profitability of product lines including socks, tanks, tees, and underwear. Calculations reveal potential 2020 revenue of $362.5M, exceeding the $240M target, but with only 7.1% gross margin. To meet profit goals, the recommendation is to drop tanks and tees product lines, focusing on expanding underwear market share from 1% to 10%. Strategies for growth include product diversification, new customer segments, and distribution channel expansion. The case tests market sizing, growth rates analysis, and effective brainstorming for strategic decision-making in the consumer goods industry.