Madecasse, a non-profit chocolate company, aims to improve conditions in Madagascar by selling chocolate bars in the US. The case explores two key decisions: sourcing materials (Venezuela, Madagascar, Colombia) and marketing strategy in the US. Analysis shows sourcing from Madagascar provides the highest social impact despite lower profits. For US market entry, Madecasse should target wealthy consumers through high-end stores and emphasize quality and social cause. Key considerations include consumer willingness to pay, political stability in Madagascar, and establishing reliable suppliers. The case tests concepts in math, marketing creativity, and aligning business strategy with social mission.