This case explores the Indian government’s initiative to leverage the postal network for distributing insurance products to underserved populations. It covers market sizing for aspirers and strugglers, estimating the Indian Postal Network’s potential market coverage, and analyzing the profitability of the venture. The case involves brainstorming considerations for implementation, calculating market size (~$6 billion), determining postal network coverage (12.85% of market), and assessing first-year profitability (resulting in a loss). It concludes with a discussion on whether to pursue the initiative despite initial losses and strategies to improve profitability.