This case study examines the potential expansion of a home inspection company into new markets. Two options are considered: Colorado and Michigan. Colorado offers a $30 million yearly opportunity with few competitors but poses risks of geographic distance and potential regulatory changes. Michigan presents a $20 million yearly opportunity with closer proximity but faces risks of market saturation, regulatory changes limiting third-party inspectors, and economic fluctuations. The recommendation is to expand, with next steps including scouting optimal office locations in both states and assessing the feasibility of natural expansion into Southern Michigan.