Best Market, an independent grocer in Manhattan, faces profitability challenges in its prepared foods department. Despite increasing revenues, gross profits have stagnated over three years due to declining profit margins. The case explores the performance of two new products - buffalo chicken tenders and made-to-order sandwiches. Candidates must analyze financial data, identify issues with product profitability, and recommend solutions to improve margins. Key considerations include optimizing production, pricing, and operational efficiency for these prepared food items. The case tests candidates’ ability to isolate problem areas, perform financial analysis, and develop creative recommendations to enhance profitability in a competitive grocery market.