GGC Health operates 8 Ambulatory Surgical Centers (ASCs) with flat revenues of $400M/year. The CEO aims to increase revenues by 15%. The case explores strategies to achieve this goal through expanding to new cities and increasing revenue at existing ASCs. Key aspects include:

1. Analyzing potential expansion to Charlotte, Indianapolis, or Nashville
2. Calculating revenue potential based on number of doctors and specialties
3. Brainstorming ways to increase revenue at current ASCs
4. Evaluating the addition of urology services to existing centers

The recommended solution involves opening a new ASC in Indianapolis ($49.8M) and adding urology services to current ASCs ($12M), meeting the $60M revenue growth target. The case tests candidates on brainstorming, revenue computation, and growth strategy in healthcare.