EduCo, a leading corporate training provider, faces increasing competition from digital learning providers and MOOCs. The CEO seeks a diversification strategy to maintain market share. Analysis of potential new segments reveals Fintech as the most promising area, with a $30 billion learning budget market. The recommended approach is to acquire an existing EdTech startup in the Fintech space, focusing on options with short payback periods and strong profit potential. Key considerations include regulatory risks, post-merger integration challenges, and potential brand dilution. Next steps involve initiating the acquisition process, expanding the current course catalog to online/hybrid offerings, and developing a customer acquisition plan that maintains brand capital.