Clothing Chain Goes Global and Local

Yermakov Ltd, a US-based clothing company, is experiencing challenges after acquiring 12 high-end boutiques to introduce local fashion lines. The company faces workforce instability, declining employee retention, and lower-than-expected customer acquisition in the local fashion market. Deloitte Human Capital is approached to stabilize the workforce and communicate a change agenda. The case explores strategies for managing post-acquisition integration, including change management, talent management, and employee engagement. Key focus areas include communication, stakeholder analysis, talent gap analysis, culture assessment, and developing engagement strategies to balance Yermakov’s existing culture with the acquired companies’ cultures.