Technology cases are becoming more frequent as consulting firms expand their digital practices. These cases require understanding of unique tech business models.
Key Tech Business Models
SaaS (Software as a Service)
- Recurring revenue, monthly/annual subscriptions
- Key metrics: ARR, churn rate, LTV, CAC
- Growth vs. profitability trade-off
Platform/Marketplace
- Network effects drive value
- Chicken-and-egg supply/demand challenge
- Winner-take-most dynamics
Hardware + Services
- Razor-and-blade model
- Ecosystem lock-in strategy
- Service revenue as growth driver
Common Tech Case Types
- Go-to-market strategy for a new product
- Pricing optimization for a SaaS platform
- Digital transformation for a traditional company
- Tech M&A evaluation — build vs. buy
- Platform monetization strategy
Tech-Specific Metrics to Know
- Unit economics: LTV/CAC ratio (target >3x)
- Retention: Net dollar retention (target >110%)
- Growth: T2D3 pattern (triple twice, double three times)
- Margins: Gross margin >70% for software
Interview Tips
- Understand network effects and how they create moats
- Be comfortable with tech metrics and unit economics
- Know the difference between B2B and B2C tech strategies
- Follow major tech trends (AI, cloud, cybersecurity)