Growth strategy cases ask you to help a company grow its revenue or market share. They’re broad by nature, so a strong framework is essential.
The Ansoff Matrix
A classic starting point for growth strategy:
| Existing Products | New Products | |
|---|---|---|
| Existing Markets | Market Penetration | Product Development |
| New Markets | Market Development | Diversification |
Market Penetration
Grow with current products in current markets. Tactics: pricing, marketing, distribution expansion.
Product Development
Launch new products for existing customers. Tactics: R&D, line extensions, bundling.
Market Development
Take existing products to new markets. Tactics: geographic expansion, new segments, new channels.
Diversification
New products in new markets. Highest risk, highest potential reward.
Organic vs. Inorganic Growth
- Organic: Internal investment, slower but lower risk
- Inorganic: M&A, partnerships, licensing — faster but complex
- Hybrid: Strategic alliances, joint ventures
Structuring a Growth Case
- Diagnose current position — Revenue trends, market share, competitive position
- Identify growth levers — Use Ansoff Matrix to generate options
- Evaluate options — Market size, feasibility, ROI, risk
- Recommend and prioritize — Quick wins vs. long-term plays
- Implementation roadmap — Timeline, resources, milestones