Home Inspection Co., a third-party home inspection company operating in Ohio, seeks advice on expanding to new states. The case focuses on analyzing potential expansion to Colorado or Michigan. Key considerations include market size, competition, regulatory environment, and entry strategies. Colorado offers a $30 million yearly opportunity with few competitors but poses risks due to geographic distance and potential regulatory changes. Michigan presents a $20 million yearly opportunity with closer proximity but faces market saturation and stricter regulations. The analysis involves calculating potential revenue, assessing market entry options, and evaluating risks for both states. The recommendation suggests expansion is viable, with next steps including scouting optimal office locations and assessing the feasibility of natural expansion into Southern Michigan.