Chococo, a profitable premium chocolate company from Lima, Peru, is considering expansion into the US market. The case explores key considerations for this market entry strategy. It tests candidates on market sizing and brainstorming skills. The analysis includes estimating the US premium chocolate market size, identifying potential risks of market entry, and determining optimal channels for US market penetration. Candidates are expected to develop a structured approach, considering factors such as market dynamics, competition, Chococo’s capabilities, and regulatory issues. The case emphasizes quantitative analysis of market size and qualitative assessment of risks and entry strategies, without requiring a final recommendation.