Technology

Introduction

• The industry traditionally consists of film, television, radio, and print.
• It has expanded to include online content, gaming, live entertainment, and various other interactive ways for consumers to engage with content.

Revenue Drivers

• Advertisements (for both paid and free content).
• Subscriptions.
• Purchases (per-view, physical media).
• Content/Intellectual Property (IP) Licensing.
• Merchandising.

Cost Drivers

• Talent recruitment and management.
• Production and editing expenses.
• Marketing expenses.
• Distribution costs.
• Commissions and royalties.

Key Industry Trends

• Industry consolidation and the creation of dominant content platforms (e.g., Disney+, Discovery+) are putting pressure on traditional distributors and Over-the-Top (OTT) services globally.
• The industry remains fragmented at a regional level, with regional language content playing a significant role, especially in Asia.
• Technology-led disruptions include XR (Extended Reality)-led Metaverse applications and GameFi-tokenization, which involve crypto-led in-platform earn-and-burn models.

Suppliers

• Content creators and developers
• Production and publication houses
• Venue owners

Customers

• Broadcasters and content distributors
• Direct to individual consumers
• Advertisers

Other Industry Metrics

• Engagement (e.g., viewership, readership, impressions): Measures audience interaction with content.
• Ratings: Quantitative assessment of content popularity.
• Target Rating Point (TRP): A measure of audience reach for a specific demographic.
• Reach: The total number of unique individuals who have seen an advertisement or content.

Major Regional Players in Asia

• Sony
• Tencent
• ByteDance
• Nintendo
• Garena (Sea Ltd.)