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Consumer Goods

Consumer goods case interviews focus on brand strategy, product portfolio management, pricing optimization, and market entry. These cases often involve analyzing consumer trends, distribution channels, and competitive dynamics in fast-moving consumer goods (FMCG) markets.

Total Cases: 7
Companies: 2
Medium 5 Hard 2
McKinsey
Medium

Great Burger

M&A Profitability Food and Beverage

Let's assume our client is Great Burger (GB) a fast food chain that competes head–to–head with McDonald's, Wendy's, Burger King, KFC, etc. GB is the …

15 min
NYU
50
Medium

Butcher Shop

Operations Profitability Food & Beverage

A fast food chain recently bought a bovine meat-processing outlet to supply it with fresh hamburgers and other meets. The shop process is: cows enter …

15 min
Harvard
50
McKinsey
Medium

Five Ladies

Profitability Fast Food

A national fast food restaurant chain, Five Ladies, that sells burgers, reached out to you to get your advice on how to improve profitability. The …

15 min
PeterK
50
Medium

Le Seine

Market Entry Diversification Fast Food

A French soft drink company, Le Seine, is looking to diversify its holdings by investing in a new fast food chain in the US. You are hired to …

15 min
Harvard
50
McKinsey
Hard

Plant-based meat

Impact of Trend Strategy Fast food chain

The CEO of a $1B regional fast-food chain Up-N-Down Burger (UDB) has asked your team to help her prepare for the annual strategy meeting with the …

15 min
PeterK
50
Medium

Crunch Yo’ Burger

Profitability Food Service

You are the CEO of a large multinational fast food chain. In recent years, you have noticed that your profitability in the US has been lagging behind …

15 min
IESE
50
McKinsey
Hard

Great Burger

M&A Profitability Fast Food

Let's assume our client is Great Burger (GB) a fast food chain that competes head–to–head with McDonald's, Wendy's, Burger King, KFC, etc. GB is the …

15 min
NYU
50