Easy Case Interview Questions

Start with easy case interview questions to build your confidence. These cases introduce fundamental frameworks and straightforward analysis.

Total Cases: 62
Companies: 7
Easy

Beantown Co

Profitability Merger & Acquisition Financial Services

Beantown Co is a leading US-based property insurance company facing a reduction in profit margin in recent years. They are looking to increase their …

15 min
Duke
50
Easy

Bring the Angels back

Operations Healthcare

Your client is a multi-specialty hospital in the United States offering emergency care, scheduled surgeries, labor and delivery services, diagnostic …

15 min
Duke
50
Easy

Elm Juice Co

Profitability Consumer Goods

Elm Juice Co is a leading fruit juice company with several leading brands in its portfolio. Our client is a large international private equity firm …

15 min
Duke
50
Easy

Grow baby, grow!

Growth Strategy Profitability Manufacturing

Your client is a diversified industrials distributor that focuses on four key product areas: plumbing tools (pipes, installation tools), lumber …

15 min
Duke
50
Easy

Home Improvement Co.

Profitability Retail

Home Improvement Co. is a major home improvement retailer in the U.S. that sells tools, construction products, appliances, and services. Since 2020, …

15 min
Duke
50
Easy

Ikoyi Co in America

Market Entry Consumer Goods

Your client, Ikoyi Co is a UK-based company selling skincare products. They have been successful in the UK and are considering entry into the US. They …

15 min
Duke
50
Easy

Paper Pricing Predicament

Profitability Retail

Complete Foods, a leading supermarket prominent across the U.S., is planning to release a private label line of paper towels. They currently sell …

15 min
Duke
50
Easy

Payments in Panama

Merger & Acquisition Financial Services

During your weekly game of pickleball with the CEO of Puerto Pay, a Puerto Rican payments processor, she mentions that she's thinking of expanding her …

15 min
Duke
50
Easy

Pediatric Hearing Aids

Profitability Market Sizing Healthcare

Our client, a developer of medical-grade hearing aids, is exploring the feasibility of launching a new line of hearing aids designed specifically for …

15 min
Tuck
50
Easy

Purchasing Your Coffee Maker

Make vs. Buy Profitability Real Life, Retail

Your friend, Matt, is considering buying a coffee maker. He has a $200 maximum budget but as a new Penn grad, he would be happy to spend less than …

15 min
Pennsylvania
50
Easy

Should we drop Lonely Lodge?

Profitability Media/Video Games

Our client is the designer and publisher of Day Fort, a free-to-play multiplayer shooting game. Over the past 5 years, Day Fort has broken both …

15 min
Duke
50
Easy

XY Inbev

Merger & Acquisition Consumer Goods

Your client, XY Inbev, is a multinational drink and brewing company. About a decade ago, XY acquired a large competitor that made the company the …

15 min
Duke
50
Oliver Wyman
Easy

Finding the Right Key

Profitability Technology

Your client, Keyboard Co., is an American mechanical keyboard manufacturer who is seeing declining profitability recently and does not understand why …

15 min
Bauer
50
Oliver Wyman
Easy

On The Same Page

Profitability Product Launch Media & Entertainment

Your client, Ostrich Books, is a major publisher of classic historical and social works like those of Shakespeare, Homer, Jane Austen, Maya Angelou, …

15 min
Bauer
50
Easy

The Wealthy Barber's Banker

Market Entry Profitability Financial Services

Your client is one of the major Canadian banks. In recent years, they have found that growth in their current businesses has not been as fast as they …

15 min
Queen's
50
Easy

(Not So) Quiet Quitting

Operations Retention Non-profit

Our client is the US Department of the Interior, which is responsible for the National Park Service. The NPS employs 4 types of rangers: Law …

15 min
Wharton
50
Easy

Drinks Gone Flat

Profitability Retail

The beverage department of a regional supermarket has seen a drop in revenue over the last year and has hired your firm to determine the cause of the …

15 min
NYU
50
Easy

Echo Yankee Game

Profitability Technology

The client, Echo Yankee Games, has approached the firm to help them boost profitability. EYG is a mobile gaming development agency that makes game …

15 min
Columbia
50
BCG
Easy

Getaway Airlines

Profitability Transportation

Getaway Airlines is a U.S. passenger airline that serves mostly vacation destinations. Their revenue has been increasing, however their profits are on …

15 min
PeterK
50
Easy

Grocer Prepared Foods

Profitability Retail

Our client, Best Market, an independent grocer in Manhattan with only 1 location, has been facing increased competition from low-cost competitors. …

15 min
Columbia
50
Easy

Landscaping Company

Profitability Landscaping

Bluestone, a landscaping company, incurred losses in 2022. They have hired your team to help them out. Your manager has tasked you with calculating …

15 min
PeterK
50
Easy

Laptops

Profitability Technology/Manufacturing

Vantor, a major laptop manufacturer, launched a new laptop model in 2022 that became a huge success. However, due to increased competitive pressure, …

15 min
PeterK
50
Easy

Lion King Bank (2015)

Market Sizing Growth Strategy Financial Services

Lion King Bank is a consumer bank in South Africa providing checking, savings, credit cards, loans, etc. They have branches in all 9 South African …

15 min
Columbia
50
Easy

Made to Measure

Business Improvement Operations Manufacturing

Our client owns a designer shoe-store that makes high end made-to-measure shoes for customers. The high-quality product has gained popularity rapidly …

15 min
NYU
50
Easy

Made to Measure

Business Improvement Operations Consumer Goods

Our client owns a designer shoe-store that makes high end made-to-measure shoes for customers. The high-quality product has gained popularity rapidly …

15 min
NYU
50
Easy

Nautical Nonsense

Merger & Acquisition Food / Entertainment

Mr. Krabs, the owner of the restaurant "The Krunchy Krab", has a predicament. The Krunchy Krab has reigned as king of the Martini Bottom casual …

15 min
Duke
50
Easy

Nautical Nonsense

Merger & Acquisition Consumer Goods

Mr. Krabs, the owner of the restaurant "The Krunchy Krab", has a predicament. The Krunchy Krab has reigned as king of the Martini Bottom casual …

15 min
Duke
50
Easy

Packaging Cost Reduction

Cost Reduction Manufacturing

The client is a tier 1 supplier to the auto industry, manufacturing and distributing both electrical and seating components. The client is concerned …

15 min
Columbia
50
Easy

Premium Spirit

Profitability Market Entry Consumer Goods

SakuraSip, a Japanese premium spirit brand, would like to enter the U.S. market. How much annual profit should they expect if they achieve a projected …

15 min
PeterK
50
Easy

Protein Bars

Profitability Market Entry Consumer Goods

Vitality Fuel offers a wide range of food and snack products across the U.S., aimed at promoting health and wellness, incl. granola and energy bars. …

15 min
PeterK
50
Bain
Easy

Rainbow Apparel

Profitability Consumer Goods

Rainbow Apparel, the high-quality children's clothing brand inspired by the beauty of global cultures, has invited your team to build a robust …

15 min
PeterK
50
Easy

Self-Storage

Profitability Real Estate

Our client, NatEx, operates 200 self-storage facilities in the U.S. Recently, their operating costs have increased, leading to losses. The team …

15 min
PeterK
50
Easy

ST Boat Sale

Growth Strategy Transportation

Our client owns a boat, and he wants to know if they should sell it or not

15 min
Columbia
50
Easy

Telecom Provider

Profitability Revenue Calculation Telecommunications

Cable Two is a broadband communications provider. It offers cable television, internet, and landline phone services across 24 U.S. states. They have …

15 min
PeterK
50
Easy

Vibrants

Product Launch/Profitability Consumer Goods

Your client, a national drug-store, is adding a new type of hair dye to its retail offering. "Highlights Dye" allows customers to comb in small …

15 min
NYU
50
Easy

Vibrants

Product Launch/Profitability Retail

Your client, a national drug-store, is adding a new type of hair dye to its retail offering. "Highlights Dye" allows customers to comb in small …

15 min
NYU
50
McKinsey
Easy

WeShare

Profitability Real Estate

Your client is a shared office space provider – WeShare. WeShare offers office spaces to freelancers, entrepreneurs, and companies in 10 major cities …

15 min
PeterK
50
Easy

Bern Energy

Merger & Acquisition Cost Reduction Energy

Your client, Bern Energy, is based in Southeast Asia and is one of the world's largest producers and suppliers of natural gas to major markets in Asia …

15 min
HKUST
50
Easy

Bring Your Own Bus

Market Entry Merger & Acquisition Manufacturing

Your client is a private equity fund considering the acquisition of the Big Yellow Bus Co, one of the leading manufacturers of school buses in the US. …

15 min
Wharton
50
Easy

Choi Sun is Here

Profitability Retail F&B

Our client, Leung Kee, is a popular lunch-service-only cha chaan teng (Hong Kong-style café) in Quarry Bay, serving mostly office workers and locals …

15 min
HKUST
50
Easy

Drinks Gone Flat

Profitability Retail

The beverage department of a regional supermarket has seen a drop in revenue over the last year and has hired your firm to determine the cause of the …

15 min
NYU
50
Easy

Ferris Wheel

New Investment Analysis Merger & Acquisition Media & Entertainment

A friend of mine is super rich and is always looking into interesting investment opportunities. To raise funds for renovation, Ferris Wheel management …

15 min
ROSS
50
Easy

Golf Carts

Profitability Financial Analysis Manufacturing

One of the top-3 golf equipment manufacturers, SwingTech, offers golf clubs, balls, gear, and apparel. They plan to invest $25M into launching a line …

15 min
PeterK
50
Easy

Pulp Friction

Profitability Retail

Your client, TissueCo, is a large facial tissue manufacturer that sells to retailers. While the US facial tissue market suffered operational …

15 min
Wharton
50
Easy

Stick A Needle In My Eye

Product Launch Healthcare

VaxCo, a leading vaccine manufacturer, has innovated a hybrid method of vaccine delivery, where instead of using a vial for storing the vaccine and a …

15 min
Wharton
50
Easy

Sweat Equity

Revenue Growth & Market Entry Media & Entertainment

Your client is a gym franchisor. The client focuses on small gyms (average of 3000 square feet) with standard fitness equipment, but no group fitness …

15 min
Wharton
50
Easy

Lactose King

Growth Strategy Consumer Goods

Our client is Lactose King, a premium ice cream restaurant chain with approximately 3,000 locations throughout the United States. While they've …

15 min
Duke
50
Easy

Lonely Lodge

Profitability Media & Entertainment

Our client is the designer and publisher of Day Fort, a free-to-play multiplayer shooting game. Over the past 5 years, Day Fort has broken both …

15 min
Duke
50
Bain
Easy

Born for Beauty

Growth Strategy Retail

Your client is BFB or Born for Beauty, a leading Korean beauty marketplace that sells a variety of Korean cosmetics, including makeup, skincare, …

15 min
Duke
50
Bain
Easy

Born for Beauty

Growth Strategy Consumer Goods

Your client is BFB or Born for Beauty, a leading Korean beauty marketplace that sells a variety of Korean cosmetics, including makeup, skincare, …

15 min
Duke
50
Kearney
Easy

Bumpers R Us

Operations Transportation

Your client is Bumpers-R-Us, a manufacturer of plastic automotive bumpers. Bumpers-R-Us is a Tier-1 supplier for a major global OEM called CNW and is …

15 min
Duke
50
Kearney
Easy

Bumpers R Us

Operations Manufacturing

Your client is Bumpers-R-Us, a manufacturer of plastic automotive bumpers. Bumpers-R-Us is a Tier-1 supplier for a major global OEM called CNW and is …

15 min
Duke
50
Easy

Lactose King

Growth Strategy

Our client is Lactose King, a premium ice cream restaurant chain with approximately 3,000 locations throughout the United States. While they've …

15 min
Duke
50
BCG
Easy

Oat About It

Growth Strategy Market Entry Consumer Goods

Our Client is Oat Co., a certified B-Corp based in the United States that exclusively produces Oat Milk. They offer a single product, Standard Barista …

15 min
Duke
50
Easy

Pedal Pals

Cost Improvement Profitability Technology

Pedal Pals is an interactive fitness platform with millions of members, offering connected, technology-enabled fitness classes that utilize its …

15 min
Darden
50
Easy

Sticky Surfactants

Profitability Merger & Acquisition Manufacturing

Your client, CavalierChem, is a global chemicals manufacturer. CavalierChem recently acquired a manufacturing facility that makes surfactants as part …

15 min
Darden
50
BCG
Easy

MedTech Co.

Profitability Healthcare

Your client, MedTech Co, is a US-based, mid-sized medical technology manufacturer with five major product lines: diagnostics, surgical tools, …

15 min
Duke
50
BCG
Easy

Slippery Soap

Profitability Consumer Goods

The $200 Mn personal care department of a US-based pharmacy client has not reported any profit growth over the last few years. The department consists …

15 min
Wharton
50
Easy

Fruit Drink Co.

Profitability Consumer Goods

We have been hired by a large CPG client. One of their product lines is a pomegranate drink. They have observed that they are losing market share to …

15 min
Wharton
50
Bain
Easy

National Express Trucking

Profitability Cost Reduction Transportation

Your client is National Logistics; a large transportation and logistics company that delivers freight to all areas of North America. Over the last …

15 min
Darden
50
EY
Easy

Salt Lake City Airport

Strategic Decision Market Sizing Transportation

Our company is pitching to the President of the Salt Lake City International Airport next week, hoping to earn a big contract with the Airport moving …

15 min
Wharton
50
Easy

Unicloth

Merger & Acquisition

通过和客户交流,暂时没有合适的机会进行JV(成立合资公司),于是还剩下2个选项: primary investment(一级市场投资)、M&A(Mergers & Acquisitions,并购) 进一步缩小研究范围,进入到量化评估阶段。 此时需要候选人给出评估投入产出比(ROIC)的模型,面试官会 …

15 min
wharton
50