Practice with real McKinsey case interview questions. These cases cover profitability, market entry, growth strategy, and more — the types of problems McKinsey consultants solve daily.
Your client is Idaho Johnson, an archeologist/adventurer who specializes in rare artifact recovery. They have just learned about the possibility of an …
The government of Banana Heaven (an island in the Indian ocean) is predominantly an agricultural economy. Majority of the population is involved in …
OldSchool is a high school that was founded in 1947 in Delhi, India. It was considered one of the most prestigious schools in the city for many years, …
Our client is the CEO of the fast-food chain Hot Indian. Hot Indian brings in $3B in annual revenues around the U.S., with locations in most major …
Your client is a national burrito chain with 100 locations. There has been a widespread flu virus growing in the U.S. which has the potential to hurt …
Our client is Future Builders (FB), a Boston-based educational non-profit founded 10 years ago. FB provides intensive STEM and vocational training …
Your client is Idaho Johnson, an archeologist/adventurer who specializes in rare artifact recovery. They have just learned about the possibility of an …
Our client is a PE firm that has the opportunity to invest in building a 400-room hotel on an army base. The idea was given to the PE firm by the …
A leading Brazilian highway concessions company is looking to expand internationally. Economic growth in Brazil has stalled, and in order to continue …
You've been approached by a producing team who have a hold on a major Broadway theater for 10 weeks next summer. Theater is a very expensive industry, …
Our client is a prominent manufacturer of household cleaning products such as soap. They feel that an opportunity exists for them to do better in the …
Your client is a well-known contact lens provider called BB. BB manufactures and distributes contact lenses in the U.S. While BB is one of the largest …
Your client is Curling & Careers (C&C), the New York City chapter of a national non-profit organization. The non-profit aims to provide disadvantaged …
Dr. Stern's Botanicals is a U.S.-based cosmetic and skincare startup and a Gen-Z favorite for "clean beauty." Last year, the company's sales dropped …
Our client is GPE, a producer of electricity. Here are a few concepts about electricity generation that will help you in this case: • There are …
Let's assume our client is Great Burger (GB) a fast food chain that competes head–to–head with McDonald's, Wendy's, Burger King, KFC, etc. GB is the …
Our client is Linda's Great Burgers (GB). GB is a worldwide fast food chain store. Linda's uses the individual franchise model to sell burgers. The …
In the year 2012, we have been retained by a television network that is trying to decide how much to bid for the rights to broadcast the 2018 Winter …
Our client is the superintendent of a system of schools in Quahog, Rhode Island. He is concerned because the performance of students from these …
Seashell, one of the world's biggest oil and gas companies, has reached out to you to ask for help with an investment decision. They want to decide if …
Our client, Electronics Inc., is a large diversified Electronics Component manufacturer. One of their businesses is the manufacture of Smart Cards …
Our client is the CEO of the fast-food chain Hot Indian. Hot Indian brings in $3B in annual revenues around the U.S., with locations in most major …
Our client, Timeless Comfort, is a luxury household furniture manufacturer that operates across three countries and over 40 cities in Central Asia. …
Your client is a national burrito chain with 100 locations. There has been a widespread flu virus growing in the U.S. which has the potential to hurt …
Your client is Idaho Johnson, an archeologist/adventurer who specializes in rare artifact recovery. They have just learned about the possibility of an …
Our client, JobJedi, is a major job board in the Philippines that began operating in 2019 and has experienced rapid growth. Currently, the platform …
Your client is a large US-based commercial airline that has lost profitability and market share. The company is under pressure to regain its foothold …
Beta Optics is a U.S.-based mid-size prescription eyeglass lens manufacturer. Due to the pandemic their revenues dropped by 30% in 2020 as far fewer …
Create 3 or more ideas for the BritishTimes.com company to increase their revenue through their Internet strategy.
It's a Friday afternoon. You've just accepted an offer to join our consulting company as a Senior Associate in the Business Strategy Competency. …
The government of a West European country Franland has been under international pressure recently to accelerate the decarbonization of its economy. …
Confectionery Land is a house of major brands of chocolate and sugar confectionery sold primarily in Europe. The company is pursuing an active …
Texas-based supermarket chain Y-E-S saw a drop in their customer engagement in 2020-21 driven by the pandemic. The customer engagement didn't improve …
Our client is a privately-held Boston-based sport shoe company New Equilibrium with $6B in sales. New Equilibrium is a beloved brand among …
DoubleSweat is a national low-end gym chain with 2,400 clubs across the U.S. They're concerned about the sky-rocketed demand for digital fitness (e.g. …
A global biopharmaceutical company Bio Co focuses on R&D for medications on severe central nervous system disorders, inflammatory disorders, and …
A popular fast-casual salad chain Fresh Bites has gained a loyal following for its healthy and customizable salads. The chain has been rapidly …
Fertilizer Company is a U.S.-based fertilizer manufacturer that produces 1.5M tons of nitrogen, phosphatic and potash fertilizer annually. They have …
A national fast food restaurant chain, Five Ladies, that sells burgers, reached out to you to get your advice on how to improve profitability. The …
Your client is a big-name beauty product company Guyderma. They enjoy a developed product portfolio of creams, lotions, cleansers, syrups, masks and …
Around a quarter of U.S. K-12* teachers are thinking of leaving their jobs (~900k educators). 9% of teachers left the profession in 2022 (e.g. …
Kitchen World is a high-end retail chain offering a wide variety of kitchenware - cookware, bakeware, dinnerware, electrics, and tools. With 100 …
Not explicitly labeled in provided pages - Case concerns increasing Lasio virus vaccination rates in a country, with two main questions: Q3 asks for …
The year is 2013. Your client is a large New York based professional baseball team, the New York Shmankees. The owner, Baby Ruth is by no means cheap, …
North Sun, a Japanese leading manufacturer of electric passenger vehicles, has been struggling with a low market share in the B2B segment. North Sun …
Okay Mobile is an Australian provider of mobile phone plans and operates as a MVNO (Mobile Virtual Network Operator) on one of top-3 cellphone service …
Our client is Shey Investment, SI, a British-American global asset management group. They offer a range of financial products to individuals, …
The CEO of a $1B regional fast-food chain Up-N-Down Burger (UDB) has asked your team to help her prepare for the annual strategy meeting with the …
Given there is not much Premier Oil can do to increase sales, the manager wants us to focus on costs. To begin with, what are Premier Oil's major …
Paw Pet Products (PPP) is a U.S. major premium dog toy manufacturer with $50M in revenue (2022). With over 300 items, they offer many puzzle toys and …
You are the Dean of a large public university in the Midwest. Your tenure has focused on raising the profile of the university through various …
Robert Sandler School of Drama (RSSD), an internationally recognized top U.S. acting school, would like to retain their standing as a reputable and …
Curex, one of top-5 laundry detergent brands in the U.S., has been experiencing pressure from their parent company to push the sustainability of their …
Our client, a private equity firm, is considering acquiring a company that manufactures traditional toys. Toy Co., the potential acquisition, was …
Your client is a university in an African country that is thinking of launching a new Global Bachelor of Management (GBM) Program. The university …
Your client is a shared office space provider – WeShare. WeShare offers office spaces to freelancers, entrepreneurs, and companies in 10 major cities …
Our client is a real estate company that owns and operates luxury hotels around the world. They've previously owned 3 resorts in Dubai and are …
You're working on an internal project for McKinsey Global Institute (MGI). Your team is preparing a report on advancing women's equality in Africa. …
Your client is a PE firm and they consider purchasing a U.S.-based almond farm. They brought your team in to advise on whether it is a wise idea.
Your client is the family owner of a company that serves residential and commercial markets and operates 5 days/week and 16 hours/day. The owner is …
How would you evaluate if they should produce and sell e-trucks?
Your client is a European beauty company that offers fragrance, makeup, and skincare. Their profitability has been decreasing recently. They have …
You have a U.S.-based retail client that would like to more closely mirror its clientele and its workforce. Currently 25% of their executive team are …
Let's assume our client is Great Burger (GB) a fast food chain that competes head–to–head with McDonald's, Wendy's, Burger King, KFC, etc. GB is the …
Your client, a PE firm, is considering the acquisition of a seven-store high-end fashion boutique chain located on the West Coast. The owner would …
Our client, an Amsterdam based retail bank, has seen exceptional growth in the last 5 years. They are involved in commercial banking, investment …
Our client, a US based e-commerce company, ShopOn, has seen a rise in customer returns over the last few quarters. Even though its revenue and market …
A Spanish low-cost airline has been facing declining profitability. They run six domestic routes. Several newcomers have entered the low-cost airline …
Our client, Opus Two, is one of the most prestigious wineries in Napa Valley. The winery is renowned for crafting a single, exceptional wine – a …
Your client is A-Plus School District (APSD), a large public school district in the Southeast United States. A-Plus' superintendent has been concerned …
Our client, AVS Cloud, is one of the leading cloud service providers globally. Despite strong market demand for cloud infrastructure, AVS Cloud has …
At the height of his criminal activity in the 1980s, Pablo Escobar imported a menagerie of exotic animals to Colombia to show off at his personal zoo. …
As of March 2021, the Education Ministry (EM) in India believes that more than 42,000 government schools across the country don’t have drinking water …
Your client is Iron Peak Rails, a railroad operator in a developing Latin American country, providing domestic transportation for both passengers and …
Your client, Maxicure, manufactures and sells an over-the-counter cough and cold medicine. Their sole plant in Kentucky is aging, and its increasing …
Rubber Bumper Co is a small family owned producer of rubber products. It prides itself on producing a limited range of products but producing the …
Our client is a real estate company that owns and operates luxury hotels around the world. They’ve previously owned 3 resorts in Dubai and are …
Your client is a large US-based commercial airline that has lost profitability and market share. The company is under pressure to regain its foothold …
Your client is a large US - based commercial airline that has lost profitability and market share. The company is under pressure to regain its …
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The Indian insurance market is heavily underpenetrated. The majority of insurable, adult population either is not insured and this has serious …
A major U.S. shoe manufacturer is currently manufacturing its entire product line domestically. Because of increased labor costs and competitive …