This case tests financial modeling capabilities alongside strategic business model analysis. Candidates must compare consulting vs. SaaS profitability over a 2-year horizon, conduct market segmentation analysis, and identify operational/strategic risks beyond pure financials. The case requires structured thinking to manage multiple quantitative and qualitative dimensions simultaneously.
Tribeca Branding is a NYC-based brand strategy firm. They operate using a traditional consulting model – partners bring in new work, and teams of employees complete the projects, delivering recommendations to the client about their branding, marketing, and advertising strategy. In recent years, Tribeca Branding has developed an internal software tool that helped project teams optimize advertising strategy for clients. It has been so effective that clients are asking to purchase the tool to use themselves
Should Tribeca Branding launch this software tool as a standalone SaaS product to its clients?