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McKinsey Medium Profitability Strategic Decision

Tres Burritos

#Retail
ProHub Comment

This case tests strategic decision-making under crisis conditions, requiring candidates to balance multiple stakeholder interests (profitability vs. brand reputation vs. safety). The math component validates the recommendation by quantifying the financial impact of each response option, while the brainstorming element encourages creative problem-solving beyond simple binary choices.

Estimated Time 26 minutes
Difficulty Medium
Source NYU
50 / 100
Your client is a national burrito chain with 100 locations. There has been a widespread flu virus growing in the U.S. which has the potential to hurt their business. They need your help deciding how they should respond to the virus in NYC specifically, and what the implications will be for their brand.

Clarifying Information

  1. There are 10 locations in NYC
  2. The restaurants sell 3 types of burritos, along with guacamole, salsa, and other sides.
  3. All of their sales come from grab-and-go takeout orders. Tres Burritos does not currently offer delivery.
  4. Their main goal is maintaining a net positive profit. They’re also concerned about how their actions in NY will affect the national brand.
  5. The virus is projected to last for 3 months
  6. We do not know how Tres Burritos is responding in other cities.
Mock Interview
Interviewer

Your client is a national burrito chain with 100 locations. There has been a widespread flu virus growing in the U.S. which has the potential to hurt their business. They need your help deciding how they should respond to the virus in NYC specifically, and what the implications will be for their brand.

You

Thanks. Before analyzing, I'd like to clarify a few key questions...

Interviewer

Good question. Let me provide some background information...

You

Based on this, I suggest analyzing from these dimensions...

AI Score
Structure Analysis Communication Business Sense Quantitative
Practicing...
Score coming soon
Practice this case with AI Mock Interview

A national burrito chain must decide how to respond to a flu virus outbreak in NYC. The case progresses from identifying response options (stay open, close, modify), to evaluating financial and reputational tradeoffs, to calculating the specific profitability impact of a delivery-focused strategy, and finally to brainstorming cost and revenue optimization approaches.

Key Insights:

  1. External crises require structured evaluation of multiple response options rather than binary thinking
  2. Financial analysis should account for time-limited impacts (3-month virus duration changes profitability month-to-month)
  3. Non-financial considerations like brand reputation and national implications are equally important to profitability metrics
  4. Creative solutions beyond the initial options (e.g., selling raw ingredients, partnering with delivery platforms) can improve outcomes
  5. Fixed costs make closure relatively disadvantageous compared to modified operations that maintain some revenue