A pro-bono consulting case where candidates advise the World-Wide Fund for Nature on relocating 10 circus elephants. The core challenge involves comparing two destinations (Florida nature preserve vs. India elephant sanctuary) across financial and animal welfare dimensions, then identifying creative fundraising approaches to achieve the mission-aligned recommendation despite higher costs.
Key Insights:
- Pro-bono cases require explicit focus on non-financial objectives alongside cost analysis—the case notes warn candidates not to ‘get lost in profit-maximizing’
- Structured frameworks matter: breaking down the problem into elephants, options, costs, fundraising, and risks helps organize analysis and shows interviewer reasoning
- Balancing trade-offs is essential: the recommended India option costs $561,500 more but aligns with the organization’s mission; the response acknowledges risks and next steps
- Creativity and brainstorming are tested in Question 4 (fundraising strategies) and Question 5 (clown employment), rewarding candidates who go beyond basic analysis
- Clarifying questions establish facts (10 elephants, located in Wisconsin) and reveal priorities (native habitat, long-term viability) that should drive the recommendation