Sourcing the Sauce

ProHub Comment

This case requires candidates to analyze four sourcing options (create in-restaurant, expand current plant, build new facility, use third-party supplier) against competing objectives: cost minimization, quality control, timeline feasibility, and alignment with the CEO's preference to keep operations in Minneapolis. The optimal solution balances the lowest long-term cost-per-unit ($2 from a new facility) with the CEO's stated values, requiring both quantitative analysis and qualitative business judgment.

Estimated Time 15 minutes
Difficulty Medium
Source Darden
50 / 100

Our client is the CEO of the fast-food chain Hot Indian. Hot Indian brings in $3B in annual revenues around the U.S., with locations in most major cities. Started in Minneapolis as a small food truck in 2003, Hot Indian quickly became a local staple known for their quality of food, level of service, and distinctive “dance for 10% off” style gimmicks for customers. Hot Indian also keeps a lean menu, devised to keep operations simplified and allow for a Hot Indian location to have success in food courts, food trucks, and standalone locations alike. All restaurants are owned by the company, and each restaurant brings in about $1.5M in annual revenue at 20% operating income.

We have been hired to figure out where Hot Indian should source their chutney. Currently, Hot Indian sources all sauce from a company owned manufacturing plant in Minneapolis and distributes the sauces to all locations around the country. Hot Indian has 500 additional restaurant openings planned in the next three years, and the plant will be out of capacity for the additional volume within two years.

Clarifying Information

  1. What is the value chain of a typical store? Fresh produce, meats, and supplies are typically supplied through a restaurant supplier or local provider. The chutney and marinades are created in the Minneapolis facility, then shipped through a third party distributor to restaurant locations.
  2. What types of items does Hot Indian have on their menu? Hot Indian carries two main entrees: Kati Rolls and Rice Bowls. Both come with the same 3 fillings. They have 4 sides – labeled “Snacks”, and serve “Baba’s Masala Chai” in addition to traditional beverages found in fast food operations.
  3. Is there a particular goal Amol Dixit has communicated? We’re at Day 1 of the project, and Amol would like to grow operating income at the restaurants. If possible, Amol would also like to keep operations within the Minneapolis community, where he grew up and has a vested interest in. He also wants to ensure that the quality of the food at Hot Indian remains quite high in comparison to competitors while keep operations lean.