Recommendation: We recommend that Radiator Co acquire startup B for an acquisition price of USD 13 Mn.
Reason #1: Startup B has the best technical capabilities and the product has most features, which would improve our product.
Reason #2: Startup B also has the best presence across different countries which would help us distribute the SRVs in multiple countries with our radiators. They also have established connection in offline channels.
Risks:
Lack of air quality control functionality which can be a disadvantage
High SG&A costs which can potentially be brought down after the acquisition
Next steps:
Considering funding and elaborate due diligence of the startup. Analysis of SG&A costs and understanding the importance of air quality control feature to customers