This is a straightforward market sizing case requiring candidates to build a bottoms-up model by estimating the addressable market through resident and tourist skier populations. The case emphasizes assumption quality and calculation accuracy, with clear breakdowns for quantity (skis/boards), consumption (wax bars), and pricing mechanics.
Your client, a snow sports retail company, is looking to expand their product offerings and is considering entering the ski and snowboard wax market in Colorado, USA.
You have been hired to determine how big the ski wax market is in the state.