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Easy Profitability

Should we drop Lonely Lodge?

#Media/Video Games
ProHub Comment

This case tests the candidate's ability to diagnose a profitability problem through competitive analysis and customer preference research. The structure guides candidates toward discovering that Day Fort lacks item trading functionality—a key differentiator among competitors—and that enabling this feature could significantly boost profits while aligning with market trends.

Estimated Time 15 minutes
Difficulty Easy
Source Duke
50 / 100
Our client is the designer and publisher of Day Fort, a free-to-play multiplayer shooting game. Over the past 5 years, Day Fort has broken both revenue and profit records for the gaming industry. However, the client’s profitability has declined recently. Your client has hired you to help them improve the profitability of Day Fort.

Clarifying Information

  1. If asked: How does Day Fort make money if it is free to play? — Through selling customizable skins (outfits) for the in-game characters; Selling season “battle passes” that allow players to unlock skins by playing the game
  2. If asked: How do they source their “skins”? — They are made, for free, by the community of players
  3. If asked: Who are the customers: — People purchase the game on their computer and are from all over the world
  4. If asked: What is the timeline: — As soon as possible
  5. If asked: Is there a specific profitability target? — No specific goal