Medium
Market Entry
Seachange
#Tourism and Leisure
Practice this intermediate market entry case interview question in the Tourism and Leisure sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
ProHub Comment
This case tests market sizing capability, financial analysis, and strategic decision-making under personal constraints. It requires candidates to synthesize quantitative market data with qualitative lifestyle factors while comparing a hypothetical status quo with projected venture returns. The case emphasizes the importance of establishing clear decision criteria upfront and distinguishing between opportunity attractiveness and personal suitability.
Estimated Time
28 minutes
Difficulty
Medium
Source
ICC
50
/ 100
You have been relatively successful in your post-MBA career and are considering quitting to move to a holiday destination in Southeast Asia and open a resort there. Should you, and if so, where should you open it?
Clarifying Information
- You plan to employ 5 people in your resort
- You are considering leaving your current position to build this resort full time
- At a minimum, you want this resort to make as much cash flow as you did in your last job
- It is up to the candidate to apply the salary and conditions of their ‘current job’
- You are only considering resort destinations. You are tired of the bustle of city life!