This case tests the candidate's ability to evaluate a new product opportunity through structured problem-solving: identifying customer value, analyzing market test data to calculate profitability metrics, and synthesizing findings into a recommendation. The key analytical skill is calculating retailer profit margins across test vs. control stores to quantify the business case.
Our client is Rotisserie Ranch, a poultry farming company that specializes in growing chickens for rotisserie roasting. Its primary customer segment is comprised of large grocery chains that buy chickens to fresh roast in the meat departments of their grocery stores.
Market research has revealed to Rotisserie Ranch that more and more consumers have begun buying flavored rotisserie chickens recently.
Rotisserie Ranch is thinking of pre-flavoring some of its chickens for grocers, what would you consider in making this recommendation?