Robot Co.
#Robotics
#Technology
Practice this intermediate market entry case interview question in the Robotics sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
ProHub Comment
This case tests candidates' ability to integrate quantitative analysis (packing optimization, market sizing) with strategic pricing decisions in a competitive landscape. The multi-part structure progresses from operational efficiency questions to market validation and risk assessment, requiring both analytical rigor and creative business thinking.
Estimated Time
26 minutes
Difficulty
Medium
Source
ICC
50
/ 100
Robot& Company (Robot Co.) is a company headquartered in California, USA and Shenzhen, China, the two important world capitals for hardware innovation. In early 2020 catering has undergone significant change, especially with the breakout of Covid-19. Robot Co. is catching up the market trend with the rollout the Gundam-Ⅱ, a robot specifically designed for deliver dishes& drinks from kitchen to the dining area. The robot execute the orders in the system instantly and will be disinfected itself at the end of each mission. The duration to disinfect last 5 seconds each time. The CEO of Robot Co. has tasked us with figuring out whether to launch Gundam-Ⅱ in Singapore, and how to price this new product.
Clarifying Information
- Robot Co. has its R&D center located in California, and Shenzhen. Its manufacturer plant located in Shenzhen and its sales network widely spread over North America, North Asia and Southeast Asia
- Robot Co., particularly Gundam-Ⅱ (patented) has strong technical leadership position in the market, and no potential competitors in foreseeable 2-5 years
- Instead of selling Gundam-Ⅱ to restaurants, Robot Co. is planning to lease Gundam-Ⅱ to restaurants for a monthly rental payment
- No-contact service has become the new fashion in restaurants, not only because such way of serving reduce the risks of transmission virus, but since it also helps management to reduce the labor costs