Quick Package Co must choose between gas or electric vans for urban delivery routes. Through detailed cost analysis (fuel, maintenance, labor, acquisition), the case reveals that electric vans cost $26,000/year versus $36,000/year for gas vans. Initially, gas wins due to the electric van’s 3-year lifespan, but improved battery technology extending electric van life to 4 years makes electric the better investment.
Key Insights:
- Lifecycle cost analysis is critical for capital investments: comparing total cost of ownership (acquisition + operating costs + vehicle lifespan) rather than just upfront or annual costs
- Breakeven analysis reveals that an electric van needs 4 years to recover its $40,000 cost premium; initial recommendation depends on realistic vehicle lifespan assumptions
- Technology changes can dramatically shift investment decisions: battery improvement from 3 to 4 years extended the electric option’s breakeven to within its useful life
- Operating synergies matter: QPC’s existing EV truck investment creates infrastructure synergies for EV vans (centralized charging), supporting the final recommendation
- Risk mitigation is essential: charging downtime risk is manageable through operational planning (overnight charging, scheduled charging during non-delivery hours)