Phighting Phillies

ProHub Comment

This case requires a robust valuation, starting with current financials and critically identifying potential synergies to justify the purchase price. It strongly emphasizes the importance of moving beyond purely financial analysis to include strategic and operational 'other considerations' crucial for a private equity investment decision. The interviewer's note highlights the need for strong math, intuitive synergy identification, and a comprehensive framework.

Estimated Time 15 minutes
Difficulty Medium
Source Wharton
50 / 100
Our client, Alpha Capital, is a private equity firm that is considering buying the Philadelphia Phillies. The current team owners approached Alpha about purchasing the team for $1.1B. Alpha engaged our firm in the due diligence process and wants us to help them understand: A. What is the team worth? B. Should they make this investment?

Clarifying Information

  1. Fund structure, previous investments: This asset will go into a new fund without hold period constraints or previous investments
  2. Hurdle rates, hold periods, other constraints: Assume these are not major issues
  3. Impetus / motivation for the deal?: We want to maximize our investment. Also assume that fund leadership is filled with avid Phillies fans who want the team to be successful
  4. How does the team make money?: [Before answering, ask the interviewee to brainstorm some ideas] The major revenue streams are: ticket sales, concessions, merchandise, media rights, and advertising/ sponsorships
  5. What are the major cost drivers?: [Before answering, ask the interviewee to brainstorm some ideas] The major cost drivers are: Player salaries, front office costs, sales & advertising, and stadium/facilities costs
  6. Does the team own or lease its stadium and other facilities?: Assume the city of Philadelphia owns these and we are paying annual leasing costs.
  7. Should we be considering revenues and costs associated with Spring Training and the farm system?: Great question, but let’s not consider these in our analysis
  8. Are there other potential bidders for the team?: Assume there are not other bidders and we have the first shot at buying the team.