PayCo

Our client, PayCo, is a global credit card company, with revenues over $5B in 2010. A recent trend in the credit card industry is the use of contactless (tap and go) payments technology to make small everyday purchases at places like fast food restaurants and convenience stores. PayCo is looking to leverage contactless payments to drive top-line growth and has identified the transit vertical (i.e. subways, trains, buses, taxis) as an opportunity for growth since this is generally a cash-dominated vertical. In support of this strategy, PayCo has developed proprietary technology (called “TAP”) to process contactless transactions specifically for transit applications and is looking to commercialize this technology. A key challenge is whether transit authorities will implement this new technology or stay with current systems for fare collection. We have been engaged to size the overall transit market globally, prioritize potential opportunities, develop a financial business case, and develop a go-to-market strategy for commercializing PayCo’s contactless technology. Your role on the PayCo engagement is to develop the case for commercializing PayCo’s contactless technology.