Olympic City Choice

ProHub Comment

This case pushes candidates beyond typical profit maximization into governmental and public sector thinking. It requires analyzing tangible revenue streams (tickets, broadcasting, concessions) alongside intangible benefits (city reputation, infrastructure) while managing complex social, environmental, and operational risks specific to a government entity rather than a business.

Estimated Time 15 minutes
Difficulty Hard
Source Bauer
50 / 100
Your client is the Mayor of Houston who has reached out to you to help them determine if they should bid on the 2028 Summer Olympics and how they should think about the process. What factors should they consider in determining if they should bid or not? If you do decide they should bid, how much should they bid for?

Clarifying Information

  1. Houston doesn’t have a specific goal, they said they hired you to help them determine what they should be looking for in bidding for the Olympics.
  2. Dozens of other cities are also bidding - from Los Angeles, Buenos Aires, Paris, Cairo, Beijing, to Tokyo. The process is very competitive and every country wants in.
  3. Houston would have full control of the games with guidelines from the Olympics. Essentially, the Olympics would give Houston instructions on what to do and Houston would implement the Olympics’ instructions.
  4. Houston does not have a cap on maximum to bid.