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Medium Profitability Decision Analysis

Nica Productions

#Media & Entertainment
ProHub Comment

This is a quantitative NPV case requiring candidates to estimate cash flows for two media projects under uncertainty. The case tests financial modeling skills, ability to identify sunk costs, and consideration of revenue streams beyond obvious sources like ticket sales. A key challenge is recognizing that the script expense for the series is a sunk cost that should not influence the decision.

Estimated Time 15 minutes
Difficulty Medium
Source IESE
50 / 100
Nica Productions is an American Media company that is trying to figure out its next project. This company has an extensive experience producing series and movies for all types of audiences and has got many awards doing so. This company has two alternatives: to produce a series for a streaming company or a movie to be projected in cinemas worldwide. Producing media content implies big investments and low certainty about potential incomes, which depends on many factors; for that reason, our client has hired us to help her decide which is the best alternative for her.

Clarifying Information

  1. There is no specific profitability goal
  2. The company is known worldwide, with access to top star directors, actors and technical staff
  3. It has not budget limitation
  4. Both alternatives look for a worldwide reach but target different type of customers
  5. Production of any alternative will last one year
  6. There is no alternative project
  7. The main source of revenue of both projects depends on audience