This is a profitability case that combines quantitative framework-building with creative brainstorming. The case guides candidates from diagnosing profitability drivers (cost vs. revenue), analyzing market trends through exhibits, to recommending product diversification. The emphasis on qualitative reasoning rather than calculations makes candidate creativity and business intuition paramount.
Our client MJ Wineries produces wine in Sonoma Valley, California. MJ Wineries specializes in growing Chardonnay grapes and has won numerous awards for their famous full-bodied Chardonnay. Although MJ Wineries market share in Chardonnay remains strong, profitability has recently declined.
The CEO has hired your firm to recommend ways to immediately improve profitability.