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McKinsey Hard Reputation Management Strategic Planning

Reputation

#Education #Higher Education #Performing Arts
ProHub Comment

This is a sophisticated wild card case on reputation management for an elite educational institution. The case tests candidates' ability to structure a multidimensional stakeholder problem (institution, faculty, students, alumni) while balancing growth ambitions with brand preservation. The mathematical follow-up question on applicant attraction combined with qualitative risks demonstrates the need to connect business metrics to reputational impact.

Estimated Time 15 minutes
Difficulty Hard
Source PeterK
50 / 100
Robert Sandler School of Drama (RSSD), an internationally recognized top U.S. acting school, would like to retain their standing as a reputable and one of the best colleges with acting programs in the world. RSSD offers students a four-year, sequence-based program leading to a Bachelor of Fine Arts in Drama. Students take extensive core curriculum classes of acting, voice and speech, and movement. Classes are small and an emphasis is placed on highly individualized, personal attention, as well as developing a sense of collaboration and working in an ensemble. What factors should we consider to help the client with their reputation?

Clarifying Information

  1. RSSD was founded in 1914
  2. RSSD alumni have received 13 Oscar Academy Awards (motion picture), 142 Emmy Awards (television industry), 52 Tony Awards (theater)
  3. RSSD has one of the smallest class sizes among top drama schools in the world
  4. The acceptance rate to the RSSD’s acting program is only 0.4%
  5. The RSSD’s faculty consists of working theater and movie professionals committed to teaching the highest standards of quality and professional ethics
  6. Due to the recent generous donation, the RSSD’s programs are free for students