Premier Oil faces increasing maintenance costs on offshore platforms. The case walks through identifying major cost categories (fixed: maintenance, R&D, overhead, energy; variable: labor, supplies, transportation), analyzing maintenance cost drivers (routine vs. reactive), and calculating £26M in potential savings from equipment retrofitting.
Key Insights:
- Structure brainstorming into fixed vs. variable costs for clarity and to demonstrate analytical rigor
- Break down complex problems into sub-drivers (e.g., maintenance into scheduled vs. emergency, and further into frequency and cost-per-incident drivers)
- Calculate answers accurately but also contextualize findings by identifying risks and limitations of assumptions
- Proactively ask for missing data rather than making unfounded assumptions
- Aim for 4-8 ideas in brainstorming exercises; top performers generate 7-8 structured ideas
- Take 30-40 seconds to organize thoughts before presenting, or ideate on-the-fly with clear structure