A public health case focused on increasing Lasio virus vaccination rates in a developing country. Candidates must generate growth ideas across four categories (awareness, access, patient experience, additional benefits) and then calculate minimum vaccine supply needed to achieve 90% coverage given current vaccination rates and waste factors.
Key Insights:
- Structured brainstorming across multiple dimensions (awareness/access/experience/benefits) is more effective than ad-hoc ideation
- Math exercises in consulting cases require both accurate calculation AND contextual insights to demonstrate full business acumen
- Candidates should proactively identify and clarify missing data points rather than making unstated assumptions
- Advanced candidates add nuance by considering trade-offs (e.g., mobile clinics boost access but may increase waste rates)
- Soft skills matter: vaccine hesitancy stems from trust and perception issues, not just logistical barriers