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McKinsey Hard Market Sizing Profitability Market Entry Brainstorming

Insurance for the underserved in India

#Insurance #Public Sector #India
ProHub Comment

This case follows a structured, sequential approach typical of McKinsey-style cases, guiding the candidate through market understanding, sizing, operational feasibility, and financial assessment before strategic recommendations. It highlights the importance of precise calculations (e.g., units, annual vs. monthly) and considering non-profit objectives in public sector contexts.

Estimated Time 15 minutes
Difficulty Hard
Source Wharton
50 / 100
The Indian insurance market is heavily underpenetrated. The majority of insurable, adult population either is not insured and this has serious consequences – when financial adversity strikes, such as when the main breadwinner of a family dies, or if there is a drought or a flood, people either find it hard to survive or in some cases also commit suicide. When we say insurance, we think of both life insurance and non-life insurance such as health, crop, etc. The distinction is not important for the purposes of our case. The government of India is thinking of using the Indian postal network as a creative way of reaching the underserved insurance population. The infrastructure already exists and this can be leveraged for distributing much-needed insurance products. The objective would be to provide a safety net to as many people as possible in the underserved markets. To answer this case, the interviewer should ask the following questions (sequentially and as they come out in conversation)

Clarifying Information

  1. Average annual income for aspirers is 7,500K and strugglers is 2,000K
  2. Assume what you calculated in the previous questions represents 100% of the insurance market.
  3. The dollar value represents the premium amount in USD.
  4. There are about 150,000 post offices in the country, of which the government thinks 1/3 will be able to provide insurance in the first year of launch.
  5. Each post office will be able to sell to 1,000 households annually.
  6. The price of the insurance policy is USD 50 per household annually.
  7. Assume that the government needs to pay-out 85% of the premium money in claims every year.
  8. Also assume that 10 percent of premiums (or revenues) is paid as commissions to the agents.
  9. In addition, they get USD 100 per month as a base salary.
  10. Finally assume that the cost of operating the branches and travel expenses for agents, etc. is an additional USD 100 per month.