McKinsey Medium Growth Strategy

Cleaning Products

ProHub Comment

This case tests a candidate's ability to interpret simple business information, perform basic quantitative analysis, and think creatively about implementation risks. The key challenge is moving beyond straightforward revenue calculation to identify non-obvious concerns and next steps that demonstrate structured strategic thinking.

Estimated Time 15 minutes
Difficulty Medium
Source Chicago Booth
50 / 100
Our client is a prominent manufacturer of household cleaning products such as soap. They feel that an opportunity exists for them to do better in the market. What will be some of the first things that you will ask the client?

Clarifying Information

  1. Revenues in the last year were $3 billion.
  2. The client’s product mix includes dish washing powder, clothing detergent powder, hand wash liquid, shower gel, and all-purpose soap.
  3. There are no opportunities in cost savings or by adding new products to the mix.