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Medium Investment Decision Profitability Analysis Market Entry

African Call Center

#Nonprofit PE #Financial Services #Investment #Business Process Outsourcing
ProHub Comment

This is a well-structured case that balances financial and social impact analysis. It tests the candidate's ability to work with data, perform precise calculations, and ultimately make a recommendation that aligns with the client's dual objectives—profitability and social benefit. The case requires candidates to recognize that the slightly lower-profit retail option better serves I4H's mission despite being 3% less profitable.

Estimated Time 15 minutes
Difficulty Medium
Source Cornell
50 / 100
Our client, Invest-4-Humanity (I4H), is an investment fund looking to open a call center in an African country. I4H is an altruistic investment firm that seeks to choose investments that not only yield positive financial returns but also provide maximum benefit to society. I4H has decided to invest in either a retail sales or banking service call center. Our objective is to advise I4H on how best to approach this investment.

Clarifying Information

  1. A specific country has not been determined, but somewhere in Africa.
  2. The retail call center is a telemarketing call center that makes calls to potential US customers.
  3. The banking call center takes calls from the bank’s customers.
  4. If I4H opens a banking center, they will be paid by a banking client.
  5. The call center will make money through a combination of licensing fees and incentives from companies.