Marie's Café

ProHub Comment

This case tests the candidate's ability to perform quantitative analysis on profitability drivers while identifying operational inefficiencies. It requires synthesizing insights from unit economics, demand patterns, and capacity constraints to develop multi-pronged recommendations combining pricing strategy, labor optimization, and product diversification.

Estimated Time 15 minutes
Difficulty Medium
Source ROSS
50 / 100
Marie’s Café is a small local coffee shop that serves coffee. Marie’s has been around for decades and is known for its high quality drinks and cozy atmosphere. The café has seen declining profits over the last few quarters, and the owner has hired you to increase its profits.

Clarifying Information

  1. There are two other coffee shops nearby that sell coffees and pastries. (There is no further information on these competitors.)
  2. Marie’s currently serves two items (coffee and latte) in three different sizes.