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Easy Market Sizing Customer Acquisition Customer Segmentation

Lion King Bank (2015)

#Banking
ProHub Comment

This case tests market sizing and customer segmentation skills by requiring candidates to choose between two growth opportunities—students (high volume, low immediate revenue) versus affluent mid-income customers (lower volume, higher immediate revenue). The key insight is aligning the chosen segment with the company's stated objective of rapid revenue improvement, demonstrating strategic prioritization based on business constraints.

Estimated Time 15 minutes
Difficulty Easy
Source Columbia
50 / 100
Lion King Bank is a consumer bank in South Africa providing checking, savings, credit cards, loans, etc. They have branches in all 9 South African provinces. They have completed an aggressive cost-cutting program, but revenues are still low and profitability is also low. They are looking to fix this and improve profitability quickly, and they’ve come to us to help them find a solution

Clarifying Information

  1. Nothing has changed about the competitive landscape recently. Direct that candidate away from this area if they keep asking questions about it.
  2. The sample framework to the right is JUST a sample. A candidate can come up with something radically different if it is structured, logical, and relevant.