Let's Vroom

ProHub Comment

This case tests the candidate's ability to distinguish between operating profit and net profit when fixed costs are allocated across business units. The key insight is recognizing that the small race format has positive operational profit but appears unprofitable on a net basis due to allocated fixed costs. Strong candidates move beyond the initial shutdown recommendation to propose pricing optimization as a superior alternative, demonstrating strategic thinking about cost allocation and pricing leverage.

Estimated Time 15 minutes
Difficulty Medium
Source ROSS
50 / 100
Your client is Race Co, a racing track company in Chicago. They hold 3 kinds of races in their track- small, medium and big. The client feels that they should stop the small race format since it has been struggling with profitability over the last 3 years. What would you recommend?

Clarifying Information

  1. They only host racing events in their track, no other racing track in Chicago
  2. The land is leased, with long-term rental contracts
  3. Classification of small/ medium/ large races depends on the brands of the drivers who come in to participate (more popular contestants are clubbed into large races)
  4. Business model- people buy tickets to come and watch the game. Tickets are available for single races.
  5. Tickets available- through their website, inside the stadium
  6. Metric of success- they want to decide if they should continue the small race format or not