This case requires candidates to diagnose declining market share despite market growth, then identify and evaluate growth levers. The structure progressively narrows from market analysis to specific growth options, testing both quantitative market sizing and strategic reasoning about organic versus inorganic growth.
Our client, Matting Co., is a U.S. based manufacturer of HDPE (high density polyethylene) matting products that are used for construction and infrastructure projects across a variety of industries. Matting Co. has catapulted itself into a leading player within the matting manufacturing space, but given recent strategic acquisitions made by competitors, Matting Co.’s industry dominance is being threatened, forcing the company to look for new strategic growth opportunities that align with the company’s historical value proposition.
Matting Co. would like our help to analyze various growth opportunities that they could potentially capitalize on in the marketplace moving forward.