P
ProHub
English 简体中文 繁體中文
BCG Medium Market Sizing Valuation Strategic Decision

Jurassic Vale

#Entertainment
ProHub Comment

This case tests market sizing and valuation skills in an unconventional context. The candidate must estimate visitor traffic to Disneyland, calculate incremental revenue from the dinosaur attraction, and apply perpetuity valuation logic. The case also evaluates business judgment by considering risks (legal, reputational, ethical) alongside financial optimization.

Estimated Time 15 minutes
Difficulty Medium
Source Wharton
50 / 100
Vale is a Brazilian multinational corporation engaged in metals and mining and is the largest producer of iron ore and nickel in the world. A few weeks ago, Vale won a public tender to exploit a mine in the province of Manaus in the Brazilian Amazon, and during the exploratory stage, a team of engineers discovered a dinosaur. The company has contracted a project with your team to figure out what to do with it.

Clarifying Information

  1. The dinosaur is an alive male Tyrannosaurus rex that’s 13 meters long
  2. He is young and can likely still live for the next 100 years
  3. He eats a lot of grass daily but its cost is negligible
  4. His veterinary expenses are negligible and he is quite calm, does not seem aggressive with humans
  5. For now, his discovery has been kept strictly confidential
  6. There is no current legislation that prohibits its sale or commercial exploitation
  7. There is no known female and the dinosaur seems to be able to live with little space