P
ProHub
English 简体中文 繁體中文
Medium Market Entry Strategy

Harrison Energy EV Goals

#Power & Utilities #Electric Vehicles #Energy
ProHub Comment

This case tests problem structuring, financial analysis, and strategic decision-making under constraints. The candidate must synthesize market maturity analysis, financial viability calculations, and capability assessments to recommend a phased market entry strategy. The case elegantly demonstrates how external readiness (market TCO crossover point in 2023) becomes the bottleneck for entry timing, requiring candidates to combine quantitative reasoning with strategic judgment.

Estimated Time 15 minutes
Difficulty Medium
Source ROSS
50 / 100
Our client, Harrison Energy, is one of the largest power & utilities companies in the US. You are in the year 2018, and the CEO sees electric vehicles as an attractive market and wants to enter the space. She needs help understanding how and when to enter the market, and the associated ROI. She has hired your firm to help formulate a strategy.

Clarifying Information

  1. Goal/objective is to be present in a new market and add more sources of revenue and eventually profits.
  2. Scope limited to the US market only
  3. Client is not currently involved in the EV market
  4. Client wants to know when to enter the market
  5. Harrison Energy does not know where in the EV value chain it wants to play
  6. Harrison Energy wants to break-even on any investment in 5 years